Build around a real customer task
Present listings or services clearly and connect enquiries to the right team. Before asking a provider for a proposal, identify what visitors need to understand, what evidence you can show and which action they should be able to take.
What to put in the brief
- Define data feeds, image rights and updates before requesting a quote.
- The pages, content, images and customer journeys required at launch.
- Who will supply and approve accurate claims, prices and service information.
- How the team will maintain the website or campaigns after handover.
Compare the right specialist
Ask for relevant experience and a plan that addresses your operational needs. A portfolio image alone will not show how the provider handles content, measurement, accessibility and ownership.
Define data feeds, image rights and updates before requesting a quote. Request a written list of deliverables, exclusions and ongoing charges.
Build your brief ↗