Find the right SEO specialist.
Compare search specialists by their diagnosis, priorities and reporting rather than promises of a ranking.
What should the work include?
Ask for deliverables that can be checked, reviewed and handed over. A useful proposal should explain the process as well as the finished result.
- Technical and content review
- Search intent and page improvements
- Measurement and ongoing recommendations
What changes the price?
Providers need enough detail to estimate the same piece of work. These points often explain why two quotes differ:
- Competition and current website condition
- Content production and development work
- Local, national or ecommerce targeting
Questions to ask before choosing
- What will happen in the first 90 days?
- Which work is included each month?
- How will leads and useful traffic be measured?
Request a prioritised plan tied to your business goals and access to the work completed.
How to compare proposals
Put each provider’s deliverables, timetable, ownership, support and exclusions side by side. Request clarification where an item is vague. A lower quote can be good value, but only when it covers the work you actually need.
SEO is usually ongoing. Clarify setup fees, monthly work and who pays for content or development.
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