Find the right PPC management specialist.
Find someone to manage paid search around enquiries and sales, with clear control of spend.
What should the work include?
Ask for deliverables that can be checked, reviewed and handed over. A useful proposal should explain the process as well as the finished result.
- Campaign structure and targeting
- Ad copy and landing-page advice
- Conversion tracking and regular optimisation
What changes the price?
Providers need enough detail to estimate the same piece of work. These points often explain why two quotes differ:
- Advertising budget and channel mix
- Number of campaigns and markets
- Landing pages and measurement setup
Questions to ask before choosing
- Is ad spend separate from the management fee?
- Who owns the advertising account?
- Which conversions will be reported?
Compare fees alongside expected work, access to the account and a plan for testing.
How to compare proposals
Put each provider’s deliverables, timetable, ownership, support and exclusions side by side. Request clarification where an item is vague. A lower quote can be good value, but only when it covers the work you actually need.
Always add the media budget to management fees before comparing total monthly cost.
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