Build around a real customer task
Explain specialisms, suitable clients and how a first enquiry is handled. Before asking a provider for a proposal, identify what visitors need to understand, what evidence you can show and which action they should be able to take.
What to put in the brief
- Agree who signs off regulated or sensitive claims.
- The pages, content, images and customer journeys required at launch.
- Who will supply and approve accurate claims, prices and service information.
- How the team will maintain the website or campaigns after handover.
Compare the right specialist
Ask for relevant experience and a plan that addresses your operational needs. A portfolio image alone will not show how the provider handles content, measurement, accessibility and ownership.
Agree who signs off regulated or sensitive claims. Request a written list of deliverables, exclusions and ongoing charges.
Build your brief ↗