Find the right social media marketing specialist.
Choose support for the channels your customers use and the content your team can sustain.
What should the work include?
Ask for deliverables that can be checked, reviewed and handed over. A useful proposal should explain the process as well as the finished result.
- Channel strategy and content calendar
- Creative production and publishing
- Community handling and performance review
What changes the price?
Providers need enough detail to estimate the same piece of work. These points often explain why two quotes differ:
- Number of channels and posts
- Video, photography or design production
- Paid promotion and community management
Questions to ask before choosing
- Who supplies the photos and approvals?
- Are ad spend and community replies included?
- How will business outcomes be assessed?
Ask for a sample monthly workflow and clarify who signs off posts.
How to compare proposals
Put each provider’s deliverables, timetable, ownership, support and exclusions side by side. Request clarification where an item is vague. A lower quote can be good value, but only when it covers the work you actually need.
A posting-only package differs sharply from content production and paid campaigns.
See the quote area ↗Explore further