There is no single reliable price for every project. Use the factors below to turn your requirements into comparable written quotes.
The scope behind the price
Find someone to manage paid search around enquiries and sales, with clear control of spend. Start with the work you need completed, who supplies content or access, and who will maintain the result.
- Campaign structure and targeting
- Ad copy and landing-page advice
- Conversion tracking and regular optimisation
How providers charge
- Separate the advertising budget from the management fee.
- Setup, landing-page design and tracking may carry one-off charges.
- Ask if the fee changes with ad spend or campaign count.
Why quotes vary
Always add the media budget to management fees before comparing total monthly cost. The following details should be stated explicitly in the brief and each proposal:
- Advertising budget and channel mix
- Number of campaigns and markets
- Landing pages and measurement setup
Price context
Published prices for this service often describe different scopes or fee units. This guide does not present a blended average; request an itemised price for your particular brief.
Costs to check separately
Ask whether setup, content, software licences, advertising spend, hosting, revisions, support and VAT are included. For ongoing services, compare the first 12 months as well as the monthly fee.
Before accepting a quote
- Is ad spend separate from the management fee?
- Who owns the advertising account?
- Which conversions will be reported?
Compare fees alongside expected work, access to the account and a plan for testing.
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