Find the right content marketing specialist.
Commission useful articles, pages or resources that answer customer questions and support sales.
What should the work include?
Ask for deliverables that can be checked, reviewed and handed over. A useful proposal should explain the process as well as the finished result.
- Audience and topic research
- Editorial plan, writing and editing
- Publishing, distribution and review
What changes the price?
Providers need enough detail to estimate the same piece of work. These points often explain why two quotes differ:
- Research depth and specialist review
- Number and format of assets
- Interviews, design and distribution
Questions to ask before choosing
- Who checks factual accuracy?
- What rights do we own in the finished work?
- How will content be updated?
Review a relevant writing sample and the research process, not only a price per word.
How to compare proposals
Put each provider’s deliverables, timetable, ownership, support and exclusions side by side. Request clarification where an item is vague. A lower quote can be good value, but only when it covers the work you actually need.
Costs depend on research, interviews, specialist input and promotion as well as word count.
See the quote area ↗