There is no single reliable price for every project. Use the factors below to turn your requirements into comparable written quotes.
The scope behind the price
Commission useful articles, pages or resources that answer customer questions and support sales. Start with the work you need completed, who supplies content or access, and who will maintain the result.
- Audience and topic research
- Editorial plan, writing and editing
- Publishing, distribution and review
How providers charge
- Can be priced per asset, project or monthly programme.
- Interviews, specialist review, illustrations and distribution change the scope.
- Agree revisions and rights in the finished content.
Why quotes vary
Costs depend on research, interviews, specialist input and promotion as well as word count. The following details should be stated explicitly in the brief and each proposal:
- Research depth and specialist review
- Number and format of assets
- Interviews, design and distribution
Price context
Published prices for this service often describe different scopes or fee units. This guide does not present a blended average; request an itemised price for your particular brief.
Costs to check separately
Ask whether setup, content, software licences, advertising spend, hosting, revisions, support and VAT are included. For ongoing services, compare the first 12 months as well as the monthly fee.
Before accepting a quote
- Who checks factual accuracy?
- What rights do we own in the finished work?
- How will content be updated?
Review a relevant writing sample and the research process, not only a price per word.
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