Decide what needs to be local
If your customers span Essex and London, explain that reach in the brief before comparing local SEO proposals. Website builds, SEO reviews and campaign management can often be delivered remotely; workshops, photography or detailed knowledge of a service area may benefit from local collaboration.
If you serve both Essex and London, explain which services are available in each area. A good proposal will organise that information for people first rather than produce a stack of similar location pages.
Describe where your own customers are, whether meetings are needed and who will provide the local business details. A provider should use real service-area information rather than creating pages for places you do not serve.
Three ways to compare a shortlist
- Ask for experience with your service or industry, including the work the provider personally completed.
- Compare the process for discovery, review, reporting and handover; agree how you will communicate.
- Confirm ownership of your domain, website, advertising accounts and business profiles.
Choose a service before requesting prices
A short description of the location alone is not enough for a useful quote. Add your goals, current website, desired services, budget range and timing to a brief.
Prepare your brief ↗