WordPress or a website builder?

Points to check

• Compare a real editing task, such as changing a service page or adding a case study, on each proposed platform.
• Include hosting, themes, plugins, updates, backups and support in the operating cost. A low starting subscription can hide other work.
• Ask whether content and domain can be exported and moved if your needs change.

Start with the brief

Write down the business outcome you need, the people you want to reach and any practical constraints. This makes it easier to judge whether a suggested service or platform is appropriate.

The right platform depends on editing needs, features, maintenance and who will own the site.

Compare the work, not just the headline

Ask providers to describe the deliverables, who will do the work, what they need from you and when the result will be reviewed. A written proposal should distinguish included work from optional extras.

• Theme or custom template design
• Editor setup and training
• Updates, backups and security responsibilities

Questions worth asking

• Which plugins require paid licences?
• Who handles updates and backups?
• Can staff edit key pages without developer help?

Request a demonstration of routine updates and a full list of recurring charges.

Make a fair comparison

Use the same brief for each provider, request any missing details in writing, and consider ownership and ongoing support alongside price. You can use the free worksheet to record the answers.