There is no single reliable price for every project. Use the factors below to turn your requirements into comparable written quotes.
The scope behind the price
Plan a website that explains your business clearly and makes the next step easy for visitors. Start with the work you need completed, who supplies content or access, and who will maintain the result.
- Page structure, content and visual design
- Mobile layouts, accessibility and launch checks
- Hosting, ownership and handover arrangements
How providers charge
- Usually quoted as a project fee, sometimes with staged payments.
- Copy, photography, hosting and post-launch changes may be separate.
- Agree the number of page templates and revision rounds before signing.
Why quotes vary
A brochure website and a tailored application need very different budgets. Compare the written scope, not a headline figure. The following details should be stated explicitly in the brief and each proposal:
- Number and type of pages
- Whether copy and images are supplied
- Bookings, integrations or other custom features
Published price context
Bark’s UK web design guide lists illustrative freelancer ranges of £300–£1,000 for a basic site and £1,000–£3,000 for a small business site. It lists £2,000–£7,000 for a small business site from an agency. These are different scopes and provider models, not quotes for your brief.
Source: Bark web design price guide ↗. Checked 13 October 2026.
Costs to check separately
Ask whether setup, content, software licences, advertising spend, hosting, revisions, support and VAT are included. For ongoing services, compare the first 12 months as well as the monthly fee.
Before accepting a quote
- Who owns the finished website and accounts?
- What content and revisions are included?
- What happens after launch?
Ask for an itemised proposal and examples of work with a similar business goal.
See the quote area ↗